.YOU MAY certainly not understand it, yet various fonts evoke various emotions. Serif fonts, along with little movements by the end of letters, are often found in publications and also newspapers. They seem to be reliable as well as authoritative. Sans serif fonts, which appear, can appear modern-day and also informal. Graphic congruity offers viewers a sense that they understand where they stand it helps to develop count on. In the case of The Business analyst, it establishes the shade for our writing.