.NEARLY ONE BILLION people are directing their votes in India's general political election. It is the greatest democratic workout in background-- and can likewise be one of the most costly. Spending is expected to get to 1.35 trn rupees ($ 16bn), depending on to the Center for Media Research Studies (CMS), an Indian charitable. That will be much more than double the volume devoted in the previous vote-casting in 2019 and also also surpass the money splashed in The United States's presidential political election in 2020. Why perform Indian political events invest such substantial sums?